Head to head
Clearly Filtered vs Epic Pure (2026)
Clearly Filtered vs Epic Pure pitcher: the two premium fluoride pitchers compared on media, filter life, speed, and published testing.
#8 in our rankings · Best for fluoride
Clearly Filtered No.1 Filtered Water Pitcher
Best for: Buyers whose top concerns are fluoride, PFAS, and pharmaceuticals, and who want the test results published.
#9 in our rankings · Best carbon block design
Epic Water Filters Pure Pitcher
Best for: Buyers who want fluoride and PFAS reduction with a long 150-gallon filter life to offset the premium price.
Our recommendation
Buy the Clearly Filtered if you want the broadest target list, 365+ contaminants including fluoride and pharmaceuticals, with published test data. Buy the Epic Pure if you want fluoride and PFAS reduction with a longer 150-gallon filter life and a countdown timer. Both are slow, premium, and honest about it.
Filter media: Affinity vs solid carbon block
Clearly Filtered uses its Affinity Filtration media to target a very wide contaminant list, including fluoride, arsenic, and pharmaceuticals. Epic uses a thick solid carbon block, tested for fluoride, lead, chlorine, and PFAS. Clearly aims wider; Epic's block is the more conventional, well-understood medium.
Filter life: 100 vs 150 gallons
Epic's filter is rated for 150 gallons against Clearly's 100 gallons, and Epic adds an LED countdown timer. Over a year of family use, that 50 percent life advantage is real money at premium filter prices.
Setup and daily use
Clearly requires priming each new filter with the included priming bag, an extra wet step before first use. Epic's filter installs more conventionally. Both filter slowly; neither is the pitcher for filling a glass on demand.
Choose Clearly Filtered No.1 Filtered Water Pitcher if…
- Fluoride and pharmaceuticals top your concern list
- You want the broadest published contaminant testing
- You accept priming filters and premium replacement prices
Choose Epic Water Filters Pure Pitcher if…
- You want fluoride and PFAS reduction with fewer filter changes
- You like the LED countdown timer for replacements
- You prefer a solid carbon block over proprietary media
Spec-by-spec comparison
| Spec | Clearly Filtered No.1 Filtered Water Pitcher | Epic Water Filters Pure Pitcher |
|---|---|---|
| Price tier | Premium | Premium |
| Capacity | 80 fl oz, about 10 cups | 10 cups, 3.5 liters |
| Filtration | Affinity Filtration | Solid carbon block with ion exchange |
| Filter life | 100 gallons | 150 gallons |
| Testing | Independently tested to NSF/ANSI 42, 53, 401, and 473 | Tested to NSF/ANSI 42, 53, 401, and P473 |
| Material | Medical-grade Tritan, BPA and BPS free | Tritan, BPA free |
| Best for | Buyers whose top concerns are fluoride, PFAS, and pharmaceuticals, and who want the test results published. | Buyers who want fluoride and PFAS reduction with a long 150-gallon filter life to offset the premium price. |
| Skip if | You are price sensitive; both the pitcher and its filters sit at the top of this guide's price range. | You want the fastest pour; a solid carbon block is inherently slower than granulated carbon pitchers. |
Strengths and limitations
Clearly Filtered No.1 Filtered Water Pitcher
Strengths
- Affinity Filtration targets 365+ contaminants including fluoride, lead, PFAS, arsenic, and microplastics, per the manufacturer's published testing.
- Independently tested to comply with NSF/ANSI standards 42, 53, 401, and 473, with performance data published by the brand.
- 100-gallon filter life is mid-pack, and the medical-grade Tritan body is BPA and BPS free.
Limitations
- Filtration is among the slowest here because the filter media is dense; a full reservoir takes real patience.
- Filters must be primed with the included priming bag before first use, an extra step rivals do not require.
- Premium pricing on the pitcher and every replacement filter, with no budget filter option.
Epic Water Filters Pure Pitcher
Strengths
- Solid carbon block filter is tested to NSF/ANSI 42, 53, 401, and P473 and targets fluoride, lead, chlorine, and PFAS.
- 150-gallon filter life is second only to Waterdrop here, which softens the premium replacement cost.
- Built-in LED countdown timer tracks the 90-day filter window so replacement is not guesswork.
Limitations
- Solid block filtration is slow, especially as the filter ages toward 150 gallons.
- The filter preserves minerals by design, so TDS readings barely move, which disappoints meter-watchers.
- Smaller brand than Brita or PUR, so in-store replacement availability is limited; plan on ordering ahead.
How they fit the wider field
- Clearly Filtered No.1 Filtered Water Pitcher: ranked #8 (Best for fluoride) in The Best Water Filter Pitchers.
- Epic Water Filters Pure Pitcher: ranked #9 (Best carbon block design) in The Best Water Filter Pitchers.
Neither one quite right? The full rankings cover 10 picks matched to different buyers.
Made your call?
Questions, answered
Which removes more fluoride?
Both publish test results showing strong fluoride reduction, using different media. Clearly Filtered publishes a wider overall contaminant panel; Epic publishes its fluoride results for its carbon block. Read both brands' current performance sheets before deciding, since formulations change.
Which is better value?
Epic, on filter life alone: 150 gallons per filter against 100, at similar premium pricing. Clearly Filtered justifies its premium with breadth of targets, not economy.